About Me

Hi! Let me introduce myself.

My name is Cameron Nichols (you can call me Cam if you like ☺). I grew up and am currently living in a suburb of Salt Lake City, Utah. I’m married to my favorite person in the entire world–my husband, Blake; have two absolutely amazing boys; and the cutest pup that rounds us out. I love nature, especially the ocean (in case the website design and social media posts didn’t give it away).
I am certified through The Life Coach School; have a bachelor’s degree from Purdue University Global in Industrial/Organizational Psychology; and have over a decade of experience in coaching, leadership, training, and customer service.

My passion is to help people realize their potential and step into their personal power so they can create the life they want to live.

My Personal Story

I was a very volatile and depressed kid. Growing up, I was told to think positively and to change my attitude. But I didn’t want to do the work. It was easier to be angry and depressed. I couldn’t quite grasp the concepts that were being taught to me. As I grew older, my parents and counselors helped me understand what was appropriate in society (apparently, they didn’t like me having tantrums in the middle of a crowded store) and I did what I thought I was supposed to do. I had a good life but was still unhappy.

I have gone to therapists intermittently since I was around age 6 for depression, suicidal thoughts, and anxiety. Some therapy helped others not so much. But no matter what advice I took or work I did, I was still unhappy with myself and my life. When I was really struggling with depression and suicidal thoughts as a pre-teen, my grandpa opened up to me about his own depression. He saw a comic in the newspaper that following Sunday and cut it out to give to me. I still have this hanging on my fridge as a reminder that I can do hard things and to bring humor in as a light in the darkness.

In the years following, my mom saw a talent in me that I didn’t know I possessed. She encouraged me to take an acting class in school and I immediately fell in love with acting. Acting led to singing (which I had previously given up on thanks to puberty) and discovered for myself that I had a special gift between these two talents. This helped me build confidence and get out of my comfort zone. I studied acting, theatre, and dance all through high school and into my first years at college. If you know anything about the entertainment industry is that it is filled with amazing people but it’s extremely critical and competitive. I allowed the negative sides of the industry to overtake my mind and gave all my personal power away to others because I needed help so badly. It was a very dark time of my life.

Skipping ahead to 2013, I took a class at my local community college when I was finishing my associate degree. Honestly, I don’t remember much about the class, but there was a book that we were required to read, and it shifted my life: What To Say When You Talk To Yourself by Shad Helmstetter, PhD. It was the first book that helped me understand that my thoughts about myself could be changed intentionally and I didn’t have to be miserable anymore.

By this time, I was married and living the life of an adult, but I still felt like a kid. I still thought other people had the answer. I spent years devouring different kinds of content to try and make me feel better. I ate my feelings. I retreated from friendships. I was struggling at work. I had a strained relationship with my family. Even though I had “come out of the closet,” I still held deep shame because of how I interpreted messaging from religion, politics, and the culture around me. I unconsciously adopted a very real and powerful pattern of negative thinking.

As a young adult, I entered the workforce and quickly took on leadership positions. It was so much more than I thought it was. I was overconfident yet extremely insecure at the same time. I had very high expectations about personal accountability and performance. However, I was lacking the communication skills to portray the empathy I felt which also played into not giving my people quality recognition. My leaders during this time were excellent coaches themselves. They helped me realize the adjustments I needed to make and continued to help coach me on setting boundaries, having hard conversations, and even just having fun! Years later I found out my first team (who I absolutely believed thought I was amazing) actually hated reporting to me. It was devastating. But my coaches continued to offer me the perspectives I needed and I was able to become the leader my first team deserved. Thankfully, I was able to reconcile and re-build strong relationships with those employees.

I was having lunch with a friend talking about my passion for coaching at work when she mentioned that I would be a great life coach. What the hell was a life coach? I had no idea! I discovered a life coaching podcast that changed my life again The Life Coach School Podcast by Brooke Castillo. I was seeing improvements in my life just by listening to the podcast and was sharing what I was learning with everyone who would listen. I knew life coaching was my calling.

Due to the pandemic’s effect on the economy, I was part of a company layoff. I had been with the company for eight-and-a-half years working as a leader and doing a lot of coaching. I loved this company and the people I was surrounded by. It was at that point that I thought of the picture above and a saying my mom used to say when I was a kid “EGBOK” (egg-bock) = Everything’s Going to Be OK.

I decided it was time to take my passion of coaching others on mind management and turn it into an actual business. I’ve used (and still use!) the tools I use with my clients. Because they work. I have exercised more, lost weight, stopped picking at my nails (this was a lifelong habit!), started a business, learned to love myself, take control of my life, and made a huge investment in myself. So, what’s the secret? Understanding that your thoughts create your feelings, feelings drive action, action gives results. But your thoughts are directly tethered to your result. Thought → Emotion → Action → Result. The thought I decided to think was “I believe in myself and if I don’t know something, I will figure it out” (and I had to do a LOT of work to change my beliefs around this). It doesn’t matter what anyone else thinks, I get to decide what I want to believe. This is the work that has changed my life.

I had a choice to make on how I was going to show-up for myself.

I help people believe in themselves and guide them in creating a life they are proud of and have a deep desire for. I did it and so can you! I teach you the same tools that I myself and many of my colleagues have used to level-up our own lives.